Range architecture
Six clear groups connect chemicals, paper, dispensers and dosing technology.
Reference project · Brand platform
Ecosustain
A professional hygiene brand developed into a clear product, system and knowledge platform for dealers and end users.
The project
From product line to
complete brand system.
Ecosustain and Proper Products were developed for the same client: a brand and service wholesaler. Ecosustain gives the professional product brand its own role, while navigation, typography, calls to action and conversion logic connect seamlessly with Proper’s corporate platform.
RoleStrategy · UX · Content
FocusProduct discovery
StatusLive
ModelDealer network
The right route
to the right product.
We designed around three real questions: which product do I need, how do I use it and where can I buy it?
Product data
Use, dosage, packaging, certificates and downloads follow one consistent product structure.
Dealer journey
The site informs and guides choice before connecting visitors to local specialist dealers.
Knowledge & growth
Knowledge, news and solutions turn the catalogue into a platform that can grow with the brand.
“Product, system and knowledge together.”
A scalable brand platform that makes a technical range accessible and supports dealers with consistent information.
- Compact navigation through a broad range
- One system for every product page
- A clear connection between product and dealer